The 626 Night Market attracts a predominantly Asian,
multi-generational audience with a focus on young
adults. Unlike traditional Asian themed events, the
626 Night Market sets the bar for contemporary Asian
festivals. Night markets resonate with many Asians
as they grew up frequenting night markets in Asia or
visited night markets during trips to Asia. The 626
Night Market is an event that Asians deeply identify
with and is an event that supports local businesses,
entrepreneurs, artists, and surrounding communities.
40,000 projected attendees for each
two-day 626 Night Market event
120,000 total projected attendees over 3 summer events
Increase exposure of your brand to an
affluent, targeted demographic (Asian-American
household income: 33% $50-100K; 28% >$100K)
Support
and foster a unique, local, cultural community
event
